At this point, probably any other story would end, and everyone would go their own way … nevertheless, seeing the effects of this whole detailing and dreaming silently about his own brand, Krzysiek decides to remodel a business idea a bit. He invites his father to participate in the project. This way, Marian Szczygieł, a chemist by profession and an experienced trader who has numerous contacts in the western markets, is the next founder of the 4nano brand and helps young people to take their first steps in the new industry. The company is formed very quickly, because the roles are clear and the challenge is intriguing. From the perspective of years, each of these ideas and a quick start will seem crazy. In March 2011, the 4nano brand is introduced to the market which is the official name of the company that aims to provide professional car cosmetics as of the highest quality. A family company, Polish … not afraid of foreign competitors. The first phase of development is mainly the expenditure on technology, outsourcing on the western production lines and simple, white and black packaging that you can see in the pictures. This is also the time when the word “detailing” in Poland is virtually unknown, the market is dominated by waxes, and if there are any detailing workshops, none of them calls themselves a detailer. There are car washes, car cosmetics … and at least 10 other quartz coatings competing with our Lack Protect 3D. Despite this, thanks to the effectiveness of the coating and the honest message of its functioning (which remains our philosophy to this day), and above all the enormity of Marian’s sales work, the coating is well received by the market. Like all other car cosmetics dedicated to professionals and enthusiasts. Of course there are also failures – just like a series of cosmetics dedicated to home, garden … does anyone remember it yet? We do not think so. It is also a time to make customers aware and shape the market, many journeys, presentations, trainings, first exhibitions at rallies … and, above all, small profits, which are still invested in the development of the brand. Then we also enjoyed every little success, every “like“ on barely known then in Poland – Facebook, every small order and word recognition from the customer. Each stage, however, has its end.